The Business of Specialty Coffee – Maxwell Colonna-Dashwood

Dive into the dynamic world of specialty coffee with The Business of Specialty Coffee by Maxwell Colonna-Dashwood. This comprehensive guide explores the commercial side of the coffee industry, offering invaluable insights for entrepreneurs, professionals, and enthusiasts alike. Structured in eight detailed sections, the book covers everything from the specialty coffee industry overview to business operations, market forces, branding, marketing, and future trends. With a journalistic approach, Maxwell provides tools and strategies to help you carve your niche in this ever-evolving market, making it an essential read for anyone passionate about coffee. Authored by a three-time UK Barista Champion, The Business of Specialty Coffee combines real-world experience with a deep dive into the coffee supply chain. Whether you’re starting a coffee business, scaling an existing one, or simply curious about the industry, this book offers a panoramic view of the specialty coffee world, packed with practical advice and inspiration to fuel your journey Format: Hard Cover Language: English